Up Your mVAS Game: Inside Look at Push.House

[Golden Goose]

Hey there, fellow affiliates and curious geese! Let’s dive into Push.House, an ad network that’s like a bustling marketplace for your digital campaigns.

At Golden Goose, we take our partnerships and platform selections very seriously, especially when it comes to ensuring the best possible fit with our vertical. Our team dives deep into each network's capabilities, features, and overall compatibility to ensure they meet our criteria for success.

This time, we've turned our eyes towards Push.House, an ad network that's been creating waves in the digital advertising sphere. With its impressive reach and innovative ad solutions, Push.House has piqued our interest, and we're here to give you the lowdown on how it measures up to the unique demands and opportunities of our industry.

QUICK PUSH.HOUSE INFO
14 billion+ daily impressions
Best verticals: Gambling, Betting, Dating, Finance, Adult, Sweepstakes
Pricing models: CPC
Ad formats: Push, In-page push, OnClick (Beta)
GEOs: 180+
Payment Methods: Bank cards, USDT (TRC20), Bitcoin, Paypal, Capitalist, Webmoney, Paxum
Minimum deposit: $50
Adult: Yes

Push.House, with its focus on push notification advertising, stands at the forefront of this format. Their expertise and dedication is a clear indicator of their compatibility with mVAS campaigns. This not only showcases their understanding of the format's potential but also their commitment to providing advertisers with the tools and platform necessary to harness this power effectively.

Which Features are Available at Push.House?​

Push.House stands out not just for its specialization in push notification advertising but also for the comprehensive selection of features it offers to advertisers. Here’s a closer look at the key features that make Push.House a noteworthy platform for digital marketing professionals:

• Broad Reach
• High Volume of Daily Impressions
• User-Friendly CPC Pricing Model
• Rich Targeting Options
• Seamless Tracker Integration
• Transparent Reporting and Analytics
• Flexible Payment Options
• Support for Adult Content

In addition to its impressive suite of features, Push.House goes the extra mile by offering an invaluable spy-service and a treasure trove of ready-made creatives. This spy-service is akin to having a high-powered telescope aimed at the competition, allowing advertisers to glean insights into successful campaigns within their vertical. By understanding what works (and what doesn't), advertisers can refine their strategies, messaging, and creative designs to better resonate with their target audience.

Furthermore, the availability of creatives is a significant advantage, as they offer a head start in campaign design, providing professionally crafted templates that can be customized or used as inspiration. This not only saves time and resources but also ensures that campaigns are built on proven, high-quality foundations.

How Good is Push.House for mVAS Campaigns?​

For the mVAS space, the lack of carrier targeting might seem like a thorn in the side at first glance. However, Push.House turns the tables with its “Audiences” feature, giving marketers the tools to sharpen their targeting.

Coupled with seamless integration with leading tracking systems, Push.House offers a fertile ground for mVAS campaigns to flourish, provided you're ready to get creative with your targeting strategies.

How to Launch an mVAS Campaign with Push.House?​

If it’s your first time creating an mVAS campaign, then follow our basic instructions to learn the ropes of setting everything up.

First things first, you need to have accounts at both Push.House and Golden Goose. Your Push.House account should also be funded.

Step 1. Choose an offer at Golden Goose​

You can find a suitable offer by just browsing the Offer Wall or applying various filters. Offers are rated based on their performance in a certain GEO.

Step 2. Get a Campaign Link at Golden Goose​

When you click a “Get Link” button on an offer card, a new campaign is created automatically, and you will be redirected to its settings.

Step 2.1. In the settings, choose Push.House as a traffic source.

Step 2.2. Specify your payout currency.

Step 2.3. Click the Finish button to finalize the creation of your campaign. After that, you will be able to copy your campaign URL, which you will need later when setting up a campaign at Push.House.

Step 3. Set up a Push.House campaign​

Now it’s time to create your campaign over at Push.House. Press the “Create campaign” button in the dashboard. Most of the setting options are self-explanatory, so we’ll guide you through the key points.

Step 3.1. First, choose the ad format for your campaign. At Push.House you can choose between classic push, in-page push, and OnClick.

Step 3.2. Also, here you can use the campaign link that you copied earlier at Golden Goose.

Step 3.3. Set the CPC rate you would be comfortable with. Check the feed settings on the right for the relevant rates.

Step 3.4. Choose the targeting settings. It is crucial to match them with the ones specified in the offer card at GG. We recommend creating an audience using the chosen carrier’s IP ranges beforehand.

Step 3.5. After finishing with the targeting settings, go to the Limits, where you can allocate your budget and set the campaign activity schedule.

Step 3.6. Next, you will need to come up with creative and message combos. Make sure to use several variants to see which performs the best.

Finally, click the “Start Campaign” button to finish.

Once you go through these basic steps, and after the final approval by Push.House, your campaign is good to go.

The Verdict​

For Golden Goose and other players in the mVAS space, the alignment with Push.House as a traffic source is clear. Their proficiency in push notification advertising presents a compelling case for collaboration, offering a robust foundation upon which to launch and scale successful mVAS campaigns.