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Three ad formats for one offer

Golden Goose

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Today, we present to you a test on offer id 9462.

7f32b82c06776875abcf6f3c8f283fe6.png

OFFER DETAILS​

  • Service: Gameddiction
  • GEO: PE (Peru)
  • Carrier: Bitel
  • Flow: 2 click
  • Payout: $0.16
  • Vertical: Mainstream
  • Category: Games
It’s not our regular test: Golden Goose’s media buyer Dima Zitelnikov ran one offer in three different ad formats!
Just wow, isn’t it? Hurry up to check out the results!

The first campaign: Pop-under​

Our media buyer chose a pop-under as an advertising format for the first test.
He took a 2 click Peru offer with a payout of 16 cents and got almost a 20% return on investment.
Here are the details of the test:
Affiliate program: Golden GoosePeriod: 35 days
GEO: PeruRevenue: $1836
Vertical: MainstreamExpenses: $1537.65
Category: GamesProfit: $298.35
Traffic source: PropellerAdsROI: 19.40%
Advertising format: Pop-underCPA: $0.16
Flow: 2 ClickCR: 2.44
This screenshot from GG’s admin panel shows the revenue and conversion rate:
gg_pop.jpeg

And some more stats from PropellerAds:
pro_pop.jpeg

Our media buyer chose CPA Goal 2.0 payout model.
pro_pop_1.jpeg

The payout for this offer is only $0.16, so Dima Zitelnikov set $0.10 as a bid to test the traffic volume and not waste too much money.
pro_pop_2.jpeg

Dima didn’t make any creatives for the campaign, so there was only a ready-made landing page from our dashboard.
The offer id9462 showed immediate success with 10-12% ROI straightaway.
Throughout the offer run, which lasted five weeks, our media buyer created several campaigns to blacklist some zones. He also gave up on the zones with expenses of more than $1 and without conversions. Gradually, he raised the bid from $0.10 to $0.15.

The second campaign: Direct Click​

Our media buyer started another campaign with a different ad format: Direct click.
Take a look at the details of the test:
Affiliate program: Golden GoosePeriod: 35 days
GEO: PeruRevenue: $2002.4
Vertical: MainstreamExpenses: $1589.405
Category: GamesProfit: $412.995
Traffic source: PropellerAdsROI: 25.98%
Advertising format: Direct ClickCPA: $0.16
Flow: 2 ClickCR: 7.86
Two screenshots from Golden Goose and PropellerAds dashboards prove the stats above:
gg_dc.jpeg

pro_dc.jpeg

Direct click as an ad format doesn’t require pre-landing pages and creatives, so we didn’t go beyond our landing page.
Let’s take a look at the campaign settings:
pro_dc_1.jpeg

pro_dc_2.jpeg

Just like with our pop-under campaign, the bid was $0.10.
The test was a success from the very beginning, with 15-17% ROI. Dima didn’t do anything except make a blacklist and gradually change the bid from $0.10 to $0.15.

The third campaign: In-page Push​

When it was clear that offer id9462 was working and converting, our media buyer added In-page push as an ad format.
Below are the details of the test:
Affiliate program: Golden GoosePeriod: 35 days
GEO: PeruRevenue: $81.76
Vertical: MainstreamExpenses: $50.078
Category: GamesProfit: $31.682
Traffic source: PropellerAdsROI: 63.27%
Advertising format: In-page pushCPA: $0.16
Flow: 2 ClickCR: 5.79
And screenshots as usual:
gg_inpage.jpeg

pro_inpage.jpeg

Here are the campaign settings:
pro_inpage_1.jpeg

pro_inpage_2.jpeg


For the In-Page push ad format, creatives are required. Best practice is to make 3-5 creatives and compare the results. As an example, here’s the creative that showed the greatest results.
pro_inpage_3.jpeg

At the start, ROI was 30-32%, but there wasn’t enough traffic. Our media buyer decided to get the most out of the offer and created a new campaign with a bid of $0.15.
Снимок экрана 2023-11-21 в 12.53.21.png
 
Some questions:

What was the Daily Budget set on Propeller for CPA Goal?
Also, can you show the evolution per days to analyze CPA Goal algorithm on Propeller? I always struggle to get a positive ROI with it.
 
Some questions:

What was the Daily Budget set on Propeller for CPA Goal?
Also, can you show the evolution per days to analyze CPA Goal algorithm on Propeller? I always struggle to get a positive ROI with it.

Have you tried working specifically with the offer mentioned in the topic above?

What offers did you launch and what was your daily budget? Have you tried consulting with your manager? :)
 
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