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When it comes to creatives for mVAS, there’s very little info on what you can do to increase your effectiveness and subsequently, conversions. We decided to give our forum users a glimpse into different offer flow types and creatives that make sense for them, so that you could have some reference points and make more informed decisions when launching your campaigns.
Obviously, there’s no single recipe for mVAS creatives due to the simple fact that mVAS offers can come in very different shapes and forms. Their range of topics is truly massive, and includes gaming, videos, downloads, dating, adult content, sweepstakes and many others.
Each offer follows a certain flow, which we thoroughly covered in one of our previous articles. And depending on the flow type, users are required to perform different actions. Knowing these actions might help you come up with more converting creatives. So, let’s take a look at some of the offers presented on the Golden Goose platform as examples to see the user’s path.
What we have here is a 1Click offer #4445 iSnap Modelos by Vodafone. As you can see, it gives access to 18+ videos and is meant for adult traffic. With this offer, users subscribe to a service by simply clicking on a banner, landing page, or a CTA. After a user interacts with one of the above, they receive a confirmation notification, and their subscription starts immediately.
mVAS flows
Obviously, there’s no single recipe for mVAS creatives due to the simple fact that mVAS offers can come in very different shapes and forms. Their range of topics is truly massive, and includes gaming, videos, downloads, dating, adult content, sweepstakes and many others.
Each offer follows a certain flow, which we thoroughly covered in one of our previous articles. And depending on the flow type, users are required to perform different actions. Knowing these actions might help you come up with more converting creatives. So, let’s take a look at some of the offers presented on the Golden Goose platform as examples to see the user’s path.
1Click flow
What we have here is a 1Click offer #4445 iSnap Modelos by Vodafone. As you can see, it gives access to 18+ videos and is meant for adult traffic. With this offer, users subscribe to a service by simply clicking on a banner, landing page, or a CTA. After a user interacts with one of the above, they receive a confirmation notification, and their subscription starts immediately.