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TwinRed is a self-service, openRTB, independent ad network developed by Double Impact (formerly DoublePimp).
Advertisers can bid on premium ad inventory in real-time, and can manage their campaigns via an array of advanced targeting and optimization tools.
Advertisers can also take advantage of the network’s full tracking capabilities, precise user targeting, ad-fraud security tools, and personal Skype support.
Expect quality traffic from premium inventory in top-tier GEOs, and get access to a suite of custom tools that will fine-tune your campaigns to perfection.
Let’s take a look at the ad formats you can choose for your campaigns on TwinRed.
Popunder: This type of ad format displays a full page ad under the current browser window which is displayed when the current window is closed. While it remains a popular format for affiliates, as it converts well for many types of offers, unfortunately Google didn’t share the same view and popunder bans for sites running google Ads have started to appear.
This format is still available on TwinRed but check out the section below on why it may no longer be the best ad format for your campaign. While affiliates can still expect a similar ROI – and in some cases even see a boost in conversions – higher volume campaigns may be impacted as a result of the Chrome browser accounting for up to 70% of all adult traffic.
Display ads: You can find a wide selection of premium inventory for all popular banner sizes and dimensions.
Interstitials: Interstitial is an ad format that’s been adopted by TwinRed to overcome the Google ban on popunders. It’s fully compliant with Google’s new advertising policies and is available across a wide range of inventory.
It works by displaying an interactive landing page which appears after the user clicks a link and before arriving at their destination. It can also include optional features such as a countdown timer. This type of ad format provides a good user experience and has a high click-through rate across all GEOs and verticals.
You can use the same creative and ad copy that you would have used for popunders, which makes the transition to using interstitial ads pain free. Publishers are required to provide a dismissal button on the ad.
Video pre-roll: This format displays in-stream video clips that play automatically when a user clicks on a video link, just as you know from Youtube, etc. Large volumes of premium traffic are available for this future proof ad-format.
Native: Native ads use a custom widget to blend in with the surrounding content and have a high click through rate and ROI. They’re also a popular choice with affiliates who run large volume campaigns. Each placement corresponds to one block within the native ad widget. You can run Native ads via CPC or CPM and they have proven to work well especially in dating, gaming, and nutra verticals.
They typically work well with advertorial style landers and are fully integrated within the user experience. This is a relatively new ad format for TwinRed and includes premium ad inventory from high volume publisher sites with plenty of adult traffic.
Native ads have high user engagement, but make sure you test everything for best results, including headlines and multiple images, and boost your conversions by using emoticons and macros. Advertisers can currently use the {country} , {city} , {browser} macros, with more to follow.
Publishers may also be interested in TwinRed’s ‘compete’ technology. This allows publishers to show whatever ad gives them higher rates, which could be either a regular banner ad or the native widget within the same ad-spot.
Push: This revolutionary ad format has proved extremely popular with affiliates over the past few years. It works across all devices and users can receive notifications even when they are not actively viewing the page they subscribed to. Push is live on TwinRed but at the time of writing is only available through OpentRTB, so make sure you click the notification button to stay tuned for any developments.
Experiment with these ad formats and test multiple ad spots to see which ones work best for your offers. You’ll find there’s plenty of quality traffic for cam, dating, VOD and games offers on the network.
Early in 2020, Google made some far-reaching policy changes that have had a significant impact on publishers running adult traffic.
Most notably, the popunder format has now been banned on sites running Google Ads and in the Google Chrome browser.
This was a huge blow to advertisers who used the popunder ad format, and publishers with popunder inventory suddenly found themselves losing 5 figure incomes overnight.
TwinRed (now under the administration of ex TrafficStars CEO, Peter Rabenseifner) has been at the forefront of developing innovative adtech solutions to circumvent this problem and stay compliant with the Google policy updates.
One notable development from TwinRed is the inclusion of interstitial ads. These use the same creative as pops, but if you were previously familiar with the popunder ad format from Double Pimp, you’re probably going to notice some changes.
We recommend speaking to your account manager and setting up a test campaign using interstitial ads to get a feel for how they work.
Sign up on TwinRed
Advertisers can bid on premium ad inventory in real-time, and can manage their campaigns via an array of advanced targeting and optimization tools.
Advertisers can also take advantage of the network’s full tracking capabilities, precise user targeting, ad-fraud security tools, and personal Skype support.
Expect quality traffic from premium inventory in top-tier GEOs, and get access to a suite of custom tools that will fine-tune your campaigns to perfection.
Let’s take a look at the ad formats you can choose for your campaigns on TwinRed.
Popunder: This type of ad format displays a full page ad under the current browser window which is displayed when the current window is closed. While it remains a popular format for affiliates, as it converts well for many types of offers, unfortunately Google didn’t share the same view and popunder bans for sites running google Ads have started to appear.
This format is still available on TwinRed but check out the section below on why it may no longer be the best ad format for your campaign. While affiliates can still expect a similar ROI – and in some cases even see a boost in conversions – higher volume campaigns may be impacted as a result of the Chrome browser accounting for up to 70% of all adult traffic.
Display ads: You can find a wide selection of premium inventory for all popular banner sizes and dimensions.
Interstitials: Interstitial is an ad format that’s been adopted by TwinRed to overcome the Google ban on popunders. It’s fully compliant with Google’s new advertising policies and is available across a wide range of inventory.
It works by displaying an interactive landing page which appears after the user clicks a link and before arriving at their destination. It can also include optional features such as a countdown timer. This type of ad format provides a good user experience and has a high click-through rate across all GEOs and verticals.
You can use the same creative and ad copy that you would have used for popunders, which makes the transition to using interstitial ads pain free. Publishers are required to provide a dismissal button on the ad.
Video pre-roll: This format displays in-stream video clips that play automatically when a user clicks on a video link, just as you know from Youtube, etc. Large volumes of premium traffic are available for this future proof ad-format.
Native: Native ads use a custom widget to blend in with the surrounding content and have a high click through rate and ROI. They’re also a popular choice with affiliates who run large volume campaigns. Each placement corresponds to one block within the native ad widget. You can run Native ads via CPC or CPM and they have proven to work well especially in dating, gaming, and nutra verticals.
They typically work well with advertorial style landers and are fully integrated within the user experience. This is a relatively new ad format for TwinRed and includes premium ad inventory from high volume publisher sites with plenty of adult traffic.
Native ads have high user engagement, but make sure you test everything for best results, including headlines and multiple images, and boost your conversions by using emoticons and macros. Advertisers can currently use the {country} , {city} , {browser} macros, with more to follow.
Publishers may also be interested in TwinRed’s ‘compete’ technology. This allows publishers to show whatever ad gives them higher rates, which could be either a regular banner ad or the native widget within the same ad-spot.
Push: This revolutionary ad format has proved extremely popular with affiliates over the past few years. It works across all devices and users can receive notifications even when they are not actively viewing the page they subscribed to. Push is live on TwinRed but at the time of writing is only available through OpentRTB, so make sure you click the notification button to stay tuned for any developments.
Experiment with these ad formats and test multiple ad spots to see which ones work best for your offers. You’ll find there’s plenty of quality traffic for cam, dating, VOD and games offers on the network.
What’s the story with popunders?
Early in 2020, Google made some far-reaching policy changes that have had a significant impact on publishers running adult traffic.
Most notably, the popunder format has now been banned on sites running Google Ads and in the Google Chrome browser.
This was a huge blow to advertisers who used the popunder ad format, and publishers with popunder inventory suddenly found themselves losing 5 figure incomes overnight.
TwinRed (now under the administration of ex TrafficStars CEO, Peter Rabenseifner) has been at the forefront of developing innovative adtech solutions to circumvent this problem and stay compliant with the Google policy updates.
One notable development from TwinRed is the inclusion of interstitial ads. These use the same creative as pops, but if you were previously familiar with the popunder ad format from Double Pimp, you’re probably going to notice some changes.
We recommend speaking to your account manager and setting up a test campaign using interstitial ads to get a feel for how they work.
Sign up on TwinRed
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