Copy.ai vs Jasper.ai – What are AI writing tools?
AI writing tools use artificial intelligence to generate written content from scratch in various formats.By picking a template and providing some context, such as the topic, tone of voice, and keywords, you can get these tools to create headlines, social media posts, paragraphs, and even entire blog posts for you in seconds.
They work based on Natural Language Processing (NLP) algorithms that analyze and understand written text and use machine learning to generate new content that matches the style and tone of the inputs.
Both Copy.ai and Jasper use GPT-3, a technology that’s consumed approximately 10% of all the content on the web.
That enables them to create original content on many subjects, even if you don’t give them any information about them in the inputs.
If you want content on more technical, specific, or recent topics that these tools don’t have any previous ‘knowledge’ on, they can still create it for you as long as you provide all the info in the description. Jasper, for instance, offers a feature that turns bullet points into well-written text.
While the AI-generated content isn’t always perfect and may require some editing, AI writing tools can help you create content up to five times faster, saving you a lot of precious time.
Copy.ai vs Jasper.ai – What makes them different?
Here’s a quick Copy.ai vs Jasper.ai comparison:
- Best for short-form marketing & sales content
- 90+ tools and templates
- 25+ languages
- Starts free
- Best for long-form content
- Chat Feature
- 50+ templates and Boss Mode
- 29+ languages
- Starts at $49 per month
Copy.ai vs Jasper.ai – Use cases and tools
Copy.ai provides over 90 tools and templates for three primary use cases: emails, blogs, and social media.For the first case, you’ll find templates that help you create lifecycle emails, nurture sequences, discount and sales emails, event promotions, follow-up emails, and sales outbounds.
For bloggers, Copy.ai can help them create how-to blog posts, listicles, meta descriptions, thought leadership articles, and more. There’s also a tool that provides topic ideas, including a proposed blog post title and a short description of what the blog post should be about.
Finally, the social media features can generate Facebook posts, YouTube descriptions, TikTok scrips, Pinterest descriptions, Instagram captions, and LinkedIn posts.
Jasper, on the other hand, provides over 50 templates for several different use cases.
Here are some of them:
- Text Summarizer
- AIDA Framework (Attention, Interest, Desire, Action, one of the oldest copywriting formulas around)
- Product description
- Creative story
- Blog post intro & conclusion paragraphs
- Personal or company LinkedIn bio
- Facebook & Google ads headline
- Quora answers
- Etc.
Jasper also provides an art creation tool, which can generate any art or image from scratch based on your inputs, and a Chrome extension that allows you to bring the tool into your content workflow.
Jasper has also just launched a new Chat capability similar to Chat GPT.
Finally, it has a Surfer SEO integration that makes the content better optimized to rank high on Google and a built-in plagiarism checker powered by Copyscape, which ensures that the AI-generated content is 100% original.
Our take?
Copy.ai offers a larger number of templates for short formats, but Jasper provides templates for almost any situation you can think of and can give you more flexibility for different use cases.
Copy.ai vs Jasper.ai – Interface
This is what Copy.ai’s interface looks like:
And here’s Jasper’s:
As you can see, they’re very similar. Both tools offer clean and intuitive interfaces where you can add your topic, keywords, description, and tone of voice in the inputs.
While Copy.ai provides some predefined tones, Jasper lets you go further and write down the tone you want. You could write ‘Steve Jobs’ and have the tool create content inspired by his speeches.
And in Jasper’s Boss Mode, which has a slightly different interface, you’ll find an editor that also enables you to add up to 3,000 words of existing text and have the tool continue writing from it.
Here’s Jasper’s boss mode:
Copy.ai vs Jasper.ai – Languages
Copy.ai offers 29+ languages and dialects:
And Jasper, 25+:
They provide very similar language options, so unless you need content in a language only available in one of these tools, there’s not a big upside in either.
Something cool about their language features is that you can add inputs in one language and have them generate outputs in another.
For instance, you could add inputs in English and have them come up with Spanish content for you.
That can be extremely useful if you have a global audience or would like to grow by expanding your content to other markets.